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Upcoming Web Analytics and Online Marketing Events

By Gabriele on January 10, 2009

Upcoming in the next quarter are a number of excellent professional events that anyone in Online Marketing would benefit from attending. I am listing the ones I recommend here as a service to anyone who regularly follows my blog:

  • February 17 – 20: Omniture Summit (Salt Lake City, Utah)
    Annual users conference – if you have or use any of Omniture’s products this is the event for you. I’ve personally attended this event and always came away with many great ideas from talking to all the other users, vendors, etc. that attend this conference, and of course from the wide variety of keynotes and sessions as well.
  • March 29 – April 1: eMetrics Marketing Optimization Summit (Toronto, Canada)
    This conference is not vendor specific like Omniture’s, and open to anyone with a passion for online marketing, web analytics, SEO, SEM, etc. I have not yet had a chance to attend this conference personally but I hear a lot of great buzz about it.

As more events become available I’ll continue to post about them on my blog.

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Looking Back at 2011, Setting Goals for 2012

Looking Back at 2011, Setting Goals for 2012

By Gabriele on January 1, 2012

A new year has begun and I wanted to do some reflecting on 2011. Personally and professionally speaking, 2011 was a great year for me, and I feel it was a great year for Web Analytics as well. More companies are embracing the concept of making decisions based on data, rather than personal preference, than… read more »

Category: Analytics, Consulting, Digital Measurement, Endress|Analytics, Mobile Analytics, Social Media, Web Analytics

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By Gabriele on December 12, 2011

Many sites these days incorporate social media elements – ways to like, tweet, digg – their content. Since these elements live on your website, you should have no problems tracking the interactions your users have with the social media elements on your site. There are a number of different ways in Omniture* SiteCatalyst to track… read more »

Category: Analytics, Social Media, Social Media Marketing, Social Media Metrics

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