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CNBC Interview with Omniture CEO Josh James

By Gabriele on November 20, 2009

Josh James discusses the acquisition of Omniture by Adobe Systems, Inc., and being selected by Fortune Magazine as a part of their “40 under 40″ list, which features some of the hottest rising stars in business.

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Posted in Online Marketing, SEM, SEO, Web Analytics | Tagged Omniture, Web Analytics | Leave a response

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Looking Back at 2011, Setting Goals for 2012

Looking Back at 2011, Setting Goals for 2012

By Gabriele on January 1, 2012

A new year has begun and I wanted to do some reflecting on 2011. Personally and professionally speaking, 2011 was a great year for me, and I feel it was a great year for Web Analytics as well. More companies are embracing the concept of making decisions based on data, rather than personal preference, than… read more »

Category: Analytics, Consulting, Digital Measurement, Endress|Analytics, Mobile Analytics, Social Media, Web Analytics

How to Track Social Media Interactions with Omniture SiteCatalyst

How to Track Social Media Interactions with Omniture SiteCatalyst

By Gabriele on December 12, 2011

Many sites these days incorporate social media elements – ways to like, tweet, digg – their content. Since these elements live on your website, you should have no problems tracking the interactions your users have with the social media elements on your site. There are a number of different ways in Omniture* SiteCatalyst to track… read more »

Category: Analytics, Social Media, Social Media Marketing, Social Media Metrics

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