• http://www.the-omni-man.com Adam Greco

    My money is on Microsoft buying Webtrends…

  • http://www.userdrivenchange.com/ Carlos del Rio

    Small, and medium-sized, businesses have already been priced out of robust analytics.

    I think there is an opening for a savvy social media monitoring company, or agile start-up metrics software, to steal the lunch of under delivering big budget software (e.g. Coremetrics and Omniture)

  • http://www.gartner.com Bill Gassman

    The BI community of vendors have always shunned the Web analytics market. Too much data, too many custom reports, too much demand for ease of use. As the marketing organization moves to the next level, data from the rest of the enterprise has to be integrated. Not only in analysis, but also to provide in-stock and margin info for recommendation engines and customer details for personalization. My prediction is web analytics will consolidate with web content management and ecommerce engines, and adopt new BI bells and whistles as they emerge, rather than becoming a wing of the BI team and vendors. A recent acquisition of IBM, SPSS, tried to be in the Web analytics market years ago when it bought NetGenesis (of Matt Cutler fame). It won’t surprise me if some predictive analytic ability is added to Core’s offerings by the end of the year.

  • http://www.reedge.com Dennis

    Nice read. As I see it them more consolidation the more room at the bottom for new innovators like us Reedge.