• IBM Becoming an Analytics Juggernaut?

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  Published 16. August 2010 at 7:29 pm - No Comments
  
  Just months after acquiring Coremetrics, IBM also snapped up Unica in a bid to continue to grow their own analytics offerings. This of course after also snatching up SPSS, DataCap, and Sterling Commerce. These acquisitions definitely are making it look like IBM wants to be a force to be reckoned with...

  

• Pros and Cons of 3rd Party Cookies for Web Analysts

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  Published 4. August 2010 at 7:45 pm - No Comments
  
  If you use the web you should by now be aware of “cookies,” those little bits of code that get placed on your computer that do everything from remembering your log in information on your favorite web site, to tracking every click you make. What many people don’t realize is, there are...

  

• Social Networking – Gender and Cultural Differences

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  Published 24. July 2010 at 1:09 pm - One Comment
  
  I recently came across a blog post discussing “Women’s Business Groups and Social Networking, Are They Better Than Men?” The post makes the assertion that while most business groups are dominated by men, the women’s business groups do a better job at social networking, with a...

  

• Why I don’t do SEO

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  Published 12. July 2010 at 12:56 pm - One Comment
  
  Very often folks who do web analytics also provide SEO services. In fact, most people I meet think that’s exactly what I do. However if you check out my services page you will notice that SEO is not one of my offered services, and I want to explain why. Fundamentally, I believe, the key to SEO...

  

• Project Management Tools

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  Published 6. July 2010 at 10:31 am - One Comment
  
  Whether or not you are a freelancer, independent consultant, or full-time employee on an analytics team, we all need help managing our time and projects. The default go-to tools for these are Microsoft Outlook (Calendar/Task List) and Microsoft Project. These are great tools, but a little pricey for...

  

• Full-time, Part-time or Per-project: Which Model is Right for You?

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  Published 25. June 2010 at 12:13 am - No Comments
  
  As the Web Analytics industry continues to grow and become more top-of-mind for executives (the IBM acquisition of Coremetrics will definitely help that), the demand for experienced web analysts will continue to grow as well. Whether you are an analyst, an agency or a company, you need to select the...

  

• Web Analytics Industry Consolidation

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  Published 15. June 2010 at 12:16 pm - 4 Comments
  
  With today’s announcement of IBM acquiring Coremetrics, and Adobe’s surprising move in 2009 to acquire Omniture, it makes me wonder what’s next? I was discussing the plethora of social media metrics vendors a few weeks ago, and speculating on how quickly that space will start to consolidate,...

  

• Tracking Manifests

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  Published 9. June 2010 at 10:44 am - One Comment
  
  One of the best things about being a consultant, in my opinion, is the fact I get to work on both a variety of projects and a variety of aspects within each project as well. I would be bored to death if I ever let myself become a “reporting robot.” I love it when I am able to get involved...

  

• Considering a Career in Web Analytics?

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  Published 22. May 2010 at 5:50 pm - No Comments
  
  If you are considering a career in Web Analytics, here are some things for you to consider. What’s your Passion? Are you a person who finds statistics fascinating and just can’t get enough data? Do you love the Web and always have ideas on how to make sites better? Can you imagine yourself...

  

• Analytics and Privacy – How Concerned is the Public?

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  Published 16. May 2010 at 10:54 am - No Comments
  
  I see a lot of articles about privacy – Facebook being the primary “offender” these days for violating its users privacy. A few months ago Germany made headlines by requiring any site using tools like Google Analytics to give users the option to “opt-out” of being tracked....

  

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