Gabriele
#ACCELERATE Conference Review
Last week I attended the #ACCELERATE conference in San Francisco, California. It was the first type of conference of it’s kind and it was amazing how much they packed into a single day. They promised a “fire hose of learning” and they delivered! The main presenters each had 20 minutes to provide 10 tips on… read more »
Endress|Analytics LLC Celebrates 3-Year Anniversary!
Three years ago today I sat in my home office and received confirmation on the successful launching of my new LLC. At the time I wasn’t sure if I’d have any success, but focusing on building business was better than moping around at home and sending out resumes hoping for a full-time position. It gave me a… read more »
Google+ Pages
Finally at long last Google+ has opened up pages that can be used for businesses, brands and a variety of other functions. Naturally I had to open up a page just for Endress|Analytics, LLC as well. Here’s a spiffy little badge you can click on to visit and add my new page to your circles… read more »
The Benefits of Being Process Oriented in Web Analytics
When it comes to my work, I have always been a very process oriented person. I find that this serves me very well when it comes to Web Analytics projects, especially in the implementation and testing phases. I’m not alone in finding processes helpful to keep all the complex steps in implementing web analytics getting… read more »
Campaign Analytics 101
One of the most traditional ways to get the word out about a company, product or service is advertising. It started with print, then radio, television and finally the web. Each of these media are still being used today as advertising vehicles, and tracking the various ways ads are presented to the consumer can be… read more »
Website Owners, Check Your Mobile Stats!
As a tablet computer owner I am finding some sites difficult to use. Not because they use Flash (I have an Android tablet), but because they insist on forcing me to view the “mobile” version of their site. Some sites do offer the option to swithc to their “full” or “desktop” version, but often… read more »
Early Google+ Review
I got my invite into Google+ today and I had to try it out to see what the buzz is about. I started by adding one of my favorite YouTubers, Philip DeFranco, to my Following Circle and invited a couple of my real-life friends to try it out with me. Our first impression? It needs… read more »
Why I Like Being an Independent Consultant
Not to sound immodest, but one of my biggest flaws when it comes to the business world is that I’m too nice. Too many times I’ve been told “Gabi, you are too nice!” My clients over the years (including the “internal clients” I had at my old job) found that niceness to be in their… read more »
Consulting: To Remain Independent or to Expand my Business
I’m getting to a level with my business through Endress|Analytics that I now have had to hire interns to assist me with quarterly reporting I do for my clients. Also more and more companies are contacting me in regards to my availability for either projects or even full-time, permanent positions. While I am not currently… read more »
My Love/Hate Relationship with Analytics Tool UIs
It is probably fairly clear by now that I am a big fan of SiteCatalyst (part of the Adobe Online Marketing Suite, powered by Omniture). However in my role as a consultant, I do remain tool independent. Through my clients I have been exposed to a variety of other analytics tools including Google Analytics, Webtrends… read more »
