Looking Back at 2011, Setting Goals for 2012
A new year has begun and I wanted to do some reflecting on 2011. Personally and professionally speaking, 2011 was a great year for me, and I feel it was a great year for Web Analytics as well. More companies are embracing the concept of making decisions based on data, rather than personal preference, than… read more »
How to Track Social Media Interactions with Omniture SiteCatalyst
Many sites these days incorporate social media elements – ways to like, tweet, digg – their content. Since these elements live on your website, you should have no problems tracking the interactions your users have with the social media elements on your site. There are a number of different ways in Omniture* SiteCatalyst to track… read more »
Being a Tool Agnostic Who Happens to Like Omniture
In order to be a successful independent web analytics consultant, I have to remain tool agnostic. At the end of the day, it doesn’t matter which tool you use, it’s the trends you find, and analysis you make, that counts. I have worked with clients who use Google Analytics, HBX, Unica, Webtrends, and yes even… read more »
#ACCELERATE Conference Review
Last week I attended the #ACCELERATE conference in San Francisco, California. It was the first type of conference of it’s kind and it was amazing how much they packed into a single day. They promised a “fire hose of learning” and they delivered! The main presenters each had 20 minutes to provide 10 tips on… read more »
Endress|Analytics LLC Celebrates 3-Year Anniversary!
Three years ago today I sat in my home office and received confirmation on the successful launching of my new LLC. At the time I wasn’t sure if I’d have any success, but focusing on building business was better than moping around at home and sending out resumes hoping for a full-time position. It gave me a… read more »
The Benefits of Being Process Oriented in Web Analytics
When it comes to my work, I have always been a very process oriented person. I find that this serves me very well when it comes to Web Analytics projects, especially in the implementation and testing phases. I’m not alone in finding processes helpful to keep all the complex steps in implementing web analytics getting… read more »
Campaign Analytics 101
One of the most traditional ways to get the word out about a company, product or service is advertising. It started with print, then radio, television and finally the web. Each of these media are still being used today as advertising vehicles, and tracking the various ways ads are presented to the consumer can be… read more »
Website Owners, Check Your Mobile Stats!
As a tablet computer owner I am finding some sites difficult to use. Not because they use Flash (I have an Android tablet), but because they insist on forcing me to view the “mobile” version of their site. Some sites do offer the option to swithc to their “full” or “desktop” version, but often… read more »
Why I Like Being an Independent Consultant
Not to sound immodest, but one of my biggest flaws when it comes to the business world is that I’m too nice. Too many times I’ve been told “Gabi, you are too nice!” My clients over the years (including the “internal clients” I had at my old job) found that niceness to be in their… read more »
Consulting: To Remain Independent or to Expand my Business
I’m getting to a level with my business through Endress|Analytics that I now have had to hire interns to assist me with quarterly reporting I do for my clients. Also more and more companies are contacting me in regards to my availability for either projects or even full-time, permanent positions. While I am not currently… read more »
