The Benefits of Being Process Oriented in Web Analytics
When it comes to my work, I have always been a very process oriented person. I find that this serves me very well when it comes to Web Analytics projects, especially in the implementation and testing phases. I’m not alone in finding processes helpful to keep all the complex steps in implementing web analytics getting… read more »
Campaign Analytics 101
One of the most traditional ways to get the word out about a company, product or service is advertising. It started with print, then radio, television and finally the web. Each of these media are still being used today as advertising vehicles, and tracking the various ways ads are presented to the consumer can be… read more »
Website Owners, Check Your Mobile Stats!
As a tablet computer owner I am finding some sites difficult to use. Not because they use Flash (I have an Android tablet), but because they insist on forcing me to view the “mobile” version of their site. Some sites do offer the option to swithc to their “full” or “desktop” version, but often… read more »
Why I Like Being an Independent Consultant
Not to sound immodest, but one of my biggest flaws when it comes to the business world is that I’m too nice. Too many times I’ve been told “Gabi, you are too nice!” My clients over the years (including the “internal clients” I had at my old job) found that niceness to be in their… read more »
Consulting: To Remain Independent or to Expand my Business
I’m getting to a level with my business through Endress|Analytics that I now have had to hire interns to assist me with quarterly reporting I do for my clients. Also more and more companies are contacting me in regards to my availability for either projects or even full-time, permanent positions. While I am not currently… read more »
My Love/Hate Relationship with Analytics Tool UIs
It is probably fairly clear by now that I am a big fan of SiteCatalyst (part of the Adobe Online Marketing Suite, powered by Omniture). However in my role as a consultant, I do remain tool independent. Through my clients I have been exposed to a variety of other analytics tools including Google Analytics, Webtrends… read more »
Why I am Excited About Omniture SiteCatalyst 15 and Social Analytics
At this year’s Omniture Summit they made two exciting product announcements – SiteCatalyst 15 and Social Analytics. I’m personally excited about both of these products and I’d like to share why I’m eagerly anticipating getting to use both of them. SiteCatalyst 15 SiteCatalyst 15 is more than just an upgrade to the SiteCatalyst tool…. read more »
My Take on Bounce Rate
Bounce rate may be the most requested (by upper-level executives) metric, along with also being considered one of the most useless metrics in web analytics. If you are unfamiliar with this metric, it’s basically the percentage of people who enter a web site (on any page), and then leave (or bounce) without viewing any other… read more »
Omniture Summit 2011
Omniture Summit 2011 was, so far, the best Summit I’ve attended yet (this is my 5th one I’ve attended in the last 6 years). Each year they keep improving the Summit and I think they really do listen to the feedback people give them about the sessions, the keynotes and the overall experience. Announcements Omniture… read more »
IRC #measure Q&A with Jason Thompson
Endress|Analytics will be hosting a #measure Q&A with Jason Thompson on IRC! Where: Right here! Go to the IRC Web Chat I have implemented on this site. (Note: you need Java installed – if for some reason you do not have/want Java installed look to the end of this post for further instructions on accessing… read more »
