Time Management as a Consultant
As a consultant who works from home, time management is very important. I’m constantly juggling projects for multiple clients on any given day. Also, working from home can present some unique challenges when it comes to time management – I’m not just juggling time between clients, but also juggling time with personal projects on my to-do list… read more »
Looking Back at 2011, Setting Goals for 2012
A new year has begun and I wanted to do some reflecting on 2011. Personally and professionally speaking, 2011 was a great year for me, and I feel it was a great year for Web Analytics as well. More companies are embracing the concept of making decisions based on data, rather than personal preference, than… read more »
Being a Tool Agnostic Who Happens to Like Omniture
In order to be a successful independent web analytics consultant, I have to remain tool agnostic. At the end of the day, it doesn’t matter which tool you use, it’s the trends you find, and analysis you make, that counts. I have worked with clients who use Google Analytics, HBX, Unica, Webtrends, and yes even… read more »
Endress|Analytics LLC Celebrates 3-Year Anniversary!
Three years ago today I sat in my home office and received confirmation on the successful launching of my new LLC. At the time I wasn’t sure if I’d have any success, but focusing on building business was better than moping around at home and sending out resumes hoping for a full-time position. It gave me a… read more »
The Benefits of Being Process Oriented in Web Analytics
When it comes to my work, I have always been a very process oriented person. I find that this serves me very well when it comes to Web Analytics projects, especially in the implementation and testing phases. I’m not alone in finding processes helpful to keep all the complex steps in implementing web analytics getting… read more »
Why I Like Being an Independent Consultant
Not to sound immodest, but one of my biggest flaws when it comes to the business world is that I’m too nice. Too many times I’ve been told “Gabi, you are too nice!” My clients over the years (including the “internal clients” I had at my old job) found that niceness to be in their… read more »
Consulting: To Remain Independent or to Expand my Business
I’m getting to a level with my business through Endress|Analytics that I now have had to hire interns to assist me with quarterly reporting I do for my clients. Also more and more companies are contacting me in regards to my availability for either projects or even full-time, permanent positions. While I am not currently… read more »
Time, Travel and the Analytics Consultant
So far in my life as an analytics consultant I have been fortunate to not have to travel for weeks or months on end to client sites for projects. I’ve been able to work on all the various projects for my clients remotely, sitting in my cozy home office. That isn’t to say that I… read more »
Consulting 101
Today I was interviewed by Jason Thompson, a Senior Analytics Consultant at Numeric Analytics, for his “10 Questions with …” series on his blog EmptyMind. The interview was focused on my life as an independent consultant. One thing I want to add what I already talked about in that interview is the fact that I… read more »



