Endress|Analytics

Looking Back at 2011, Setting Goals for 2012

Looking Back at 2011, Setting Goals for 2012

A new year has begun and I wanted to do some reflecting on 2011. Personally and professionally speaking, 2011 was a great year for me, and I feel it was a great year for Web Analytics as well. More companies are embracing the concept of making decisions based on data, rather than personal preference, than… read more »

Endress|Analytics LLC Celebrates 3-Year Anniversary!

Endress|Analytics LLC Celebrates 3-Year Anniversary!

Three years ago today I sat in my home office and received confirmation on the successful launching of my new LLC. At the time I wasn’t sure if I’d have any success, but focusing on building business was better than moping around at home and sending out resumes hoping for a full-time position. It gave me a… read more »

Google+ Pages

Google+ Pages

Finally at long last Google+ has opened up pages that can be used for businesses, brands and a variety of other functions. Naturally I had to open up a page just for Endress|Analytics, LLC as well. Here’s a spiffy little badge you can click on to visit and add my new page to your circles… read more »

The Benefits of Being Process Oriented in Web Analytics

The Benefits of Being Process Oriented in Web Analytics

When it comes to my work, I have always been a very process oriented person. I find that this serves me very well when it comes to Web Analytics projects, especially in the implementation and testing phases. I’m not alone in finding processes helpful to keep all the complex steps in implementing web analytics getting… read more »

Why I Like Being an Independent Consultant

Why I Like Being an Independent Consultant

Not to sound immodest, but one of my biggest flaws when it comes to the business world is that I’m too nice. Too many times I’ve been told “Gabi, you are too nice!” My clients over the years (including the “internal clients” I had at my old job) found that niceness to be in their… read more »

2010 Year in Review

2010 Year in Review

Another year has come and nearly gone. Time for reflection on the past and planning for the future. 2010 has been a pretty good year overall, both personally and professionally. I’ve had the opportunity to work with a variety of different clients in the tech, financial and advertising sectors. I’ve had the opportunity to interact… read more »

2 Year Anniversary

2 Year Anniversary

Today marks the 2nd anniversary of the formation of Endress|Analytics, LLC. When I first started this venture I had no idea where it would lead, but I was optimistic and hopeful. In the 2 years since I struck out independently in the world of Web Analytics I have encountered many interesting and insightful people. Some… read more »