Campaign Analytics 101
One of the most traditional ways to get the word out about a company, product or service is advertising. It started with print, then radio, television and finally the web. Each of these media are still being used today as advertising vehicles, and tracking the various ways ads are presented to the consumer can be… read more »
Re-introducing an Old Social Media Technology
I have been using some form of “social media” since the early 1990s. I started back in the day using Usenet and within a few months discovered something called “IRC,” (Internet Relay Chat). I’m not even sure if Usenet is still around (and if so, how to access it – last time I tried I… read more »
Analyzing Virtual Worlds
In the past week I’ve written a lot about a different type of social media – virtual realities and online game environments. While Twitter, Facebook, and LinkedIn are currently the most popular and have a very large subscriber base (Facebook currently with the most at 400 million subscribers to date), the online virtual communities have… read more »
Facebook Analytics: Hot or Not?
It seems everyone is talking about tracking Facebook these days – and all the major vendors are getting on the bandwagon to make sure they have offerings for their clients to be able to track Facebook – mainly applications, ads or business / fan pages. With Facebook now starting to surpass Google in traffic, it… read more »
Omniture Summit Review – Day 3
Thursday, March 4 (Day 3) Final day starts all too early. They had gourmet egg “mcmuffins” and plenty of coffee (I needed it). The first session started off with a bang in the general session with Seth Godin (the marketing guru as far as most folks there are concerned). He’s very insightful and entertaining. Bonus… read more »
Omniture Summit 2010 Review – Day 2
Wednesday, March 3 (Day 2) The day started early – breakfast at 7:30am (I didn’t arrive until 8am). I took the time to go visit vendors in the Partner Showcase and get “stamped” (if you get a card stamped from each vendor and turn it in, you have a chance to win prizes – a… read more »
Omniture Summit 2010 in Review
This year’s Omniture Summit is winding to a close as I write this. There is still another evening of parties and skiing tomorrow, but I am heading back home tonight. It’s been a great conference and I am very glad I attended this year. I will recap my experience at this year’s Summit and I… read more »
Omniture Summit: A Preview
I am all geared up to attend the Omniture Summit next week and I can’t wait. This is my favorite event each year. The keynotes are always interesting but for me the breakout sessions are often the most informative – looking at best practice implementations, success stories, and other helpful insights into both the web… read more »
CNBC Interview with Omniture CEO Josh James
Josh James discusses the acquisition of Omniture by Adobe Systems, Inc., and being selected by Fortune Magazine as a part of their “40 under 40″ list, which features some of the hottest rising stars in business.
Boulder Digital Works: Innovative Digital Media Curriculum
I just came across this really cool program at the University of Colorado for anyone into Digital Media, creatively named the Boulder Digital Works. The site was designed by Crispin, Porter + Bogusky, that now infamous advertising agency, that has an office in Boulder, Colorado. The program follows a 60 week (just over 1 year)… read more »
