Josh James discusses the acquisition of Omniture by Adobe Systems, Inc., and being selected by Fortune Magazine as a part of their “40 under 40″ list, which features some of the hottest rising stars in business.
Let’s face it – everyone makes mistakes. There isn’t a person on this planet that is completely perfect (and if you think you are, you’ve got another think coming …). So what to do, when you make a mistake – especially when it comes to your analytics reports? You can try some creative explaining when
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The site’s been tagged for all possible analytics tracking. Overall the site appears to be a success with high traffic volumes. As an analyst you’re asked to pull reports, look at the trends, and answer one all-important question: why? Why is the traffic as high as it is? Why are some sections getting more traffic
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Over the years as my career has developed I’ve watched as the organizations I’ve worked for make both brilliant and utterly stupid decisions. When my former employers first made the decision to purchase Omniture SiteCatalyst in 2005 the one piece of advice Omniture kept reiterating was “hire a full-time analyst”. In one of their utterly
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As I was working on helping to improve the ranking of a site for a client the last couple of days, an odd thing happened. As my colleagues and I were sharing search results with each other we noticed we were not getting consistent results – the clients site was showing up as #1 for
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Here is a fairly typical scenario that I’ve run into both at the corporation I worked at for 11 years and now at the advertising agency I am currently consulting at: Someone makes a last minute request for data and expects you to drop everything in order to meet their “very important deadline”. Sometimes such
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If you are an Omniture customer, or thinking of becoming one in the future. the Omniture Industry Insights blogs are a must read. They cover a wide range of industry topics from marketing integration to web 2.0. The blogs are written from an Omniture slant and WebTrends, Coremetrics and Google Analytics customers may not get
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There are so many acronyms being bandied about these days relating to web sites, search engines, online marketing and the rest it can get quite confusing. To that end I’d like to define these terms to help further understanding: SEO – Search Engine Optimization. This is the practice of optimizing a web site so that
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