#ACCELERATE Conference Review
Last week I attended the #ACCELERATE conference in San Francisco, California. It was the first type of conference of it’s kind and it was amazing how much they packed into a single day. They promised a “fire hose of learning” and they delivered! The main presenters each had 20 minutes to provide 10 tips on… read more »
Why I don’t do SEO
Very often folks who do web analytics also provide SEO services. In fact, most people I meet think that’s exactly what I do. However if you check out my services page you will notice that SEO is not one of my offered services, and I want to explain why. Fundamentally, I believe, the key to… read more »
CNBC Interview with Omniture CEO Josh James
Josh James discusses the acquisition of Omniture by Adobe Systems, Inc., and being selected by Fortune Magazine as a part of their “40 under 40″ list, which features some of the hottest rising stars in business.
The Rise of Web Analytics
Doing some research using Google Insights over the weekend I found some very encouraging trends. There has been a very steady increase in search interest in both “web analytics” and “SEO” since 2004. This means not only is there an increase in awareness in these fields, but I would go so far as to say… read more »
To Err is Human …
Let’s face it – everyone makes mistakes. There isn’t a person on this planet that is completely perfect (and if you think you are, you’ve got another think coming …). So what to do, when you make a mistake – especially when it comes to your analytics reports? You can try some creative explaining when… read more »
Lack of Data
The site’s been tagged for all possible analytics tracking. Overall the site appears to be a success with high traffic volumes. As an analyst you’re asked to pull reports, look at the trends, and answer one all-important question: why? Why is the traffic as high as it is? Why are some sections getting more traffic… read more »
Does your Organization need a Full-Time Analyst?
Over the years as my career has developed I’ve watched as the organizations I’ve worked for make both brilliant and utterly stupid decisions. When my former employers first made the decision to purchase Omniture SiteCatalyst in 2005 the one piece of advice Omniture kept reiterating was “hire a full-time analyst”. In one of their utterly… read more »
Google Search – How do Differing Results Affect SEO?
As I was working on helping to improve the ranking of a site for a client the last couple of days, an odd thing happened. As my colleagues and I were sharing search results with each other we noticed we were not getting consistent results – the clients site was showing up as #1 for… read more »
Crispin Porter + Bogusky Launch New Site / Social Media Experiment
Yesterday Crispin Porter + Bogusky, the undisputed hottest advertising agency in the US, launched a “beta” of their company web site redesign – beta.cpbgroup.com.The company’s chairman tweeted about it soon after it’s debut and soon Twitter was all a-Buzz with compliments and criticsms (mostly about the silly wig @bogusky is wearing in the intro video)…. read more »
Ethics and Expectations
Here is a fairly typical scenario that I’ve run into both at the corporation I worked at for 11 years and now at the advertising agency I am currently consulting at: Someone makes a last minute request for data and expects you to drop everything in order to meet their “very important deadline”. Sometimes such… read more »
