Omniture Summit 2010 in Review
This year’s Omniture Summit is winding to a close as I write this. There is still another evening of parties and skiing tomorrow, but I am heading back home tonight. It’s been a great conference and I am very glad I attended this year. I will recap my experience at this year’s Summit and I… read more »
Omniture Summit: A Preview
I am all geared up to attend the Omniture Summit next week and I can’t wait. This is my favorite event each year. The keynotes are always interesting but for me the breakout sessions are often the most informative – looking at best practice implementations, success stories, and other helpful insights into both the web… read more »
To Err is Human …
Let’s face it – everyone makes mistakes. There isn’t a person on this planet that is completely perfect (and if you think you are, you’ve got another think coming …). So what to do, when you make a mistake – especially when it comes to your analytics reports? You can try some creative explaining when… read more »
Does your Organization need a Full-Time Analyst?
Over the years as my career has developed I’ve watched as the organizations I’ve worked for make both brilliant and utterly stupid decisions. When my former employers first made the decision to purchase Omniture SiteCatalyst in 2005 the one piece of advice Omniture kept reiterating was “hire a full-time analyst”. In one of their utterly… read more »
Boulder Digital Works: Innovative Digital Media Curriculum
I just came across this really cool program at the University of Colorado for anyone into Digital Media, creatively named the Boulder Digital Works. The site was designed by Crispin, Porter + Bogusky, that now infamous advertising agency, that has an office in Boulder, Colorado. The program follows a 60 week (just over 1 year)… read more »
Crispin Porter + Bogusky Launch New Site / Social Media Experiment
Yesterday Crispin Porter + Bogusky, the undisputed hottest advertising agency in the US, launched a “beta” of their company web site redesign – beta.cpbgroup.com.The company’s chairman tweeted about it soon after it’s debut and soon Twitter was all a-Buzz with compliments and criticsms (mostly about the silly wig @bogusky is wearing in the intro video)…. read more »
Social Media Marketing
If you have not yet heard of Social Media Marketing, I think you may need to get out a little more often. Web 2.0 is now “old hat” – this is the latest and greatest “buzz” (like it or not!). So exactly what is Social Media Marketing? To quote folks contributing to Wikipedia: Social media… read more »
