Looking Back at 2011, Setting Goals for 2012
A new year has begun and I wanted to do some reflecting on 2011. Personally and professionally speaking, 2011 was a great year for me, and I feel it was a great year for Web Analytics as well. More companies are embracing the concept of making decisions based on data, rather than personal preference, than… read more »
How to Track Social Media Interactions with Omniture SiteCatalyst
Many sites these days incorporate social media elements – ways to like, tweet, digg – their content. Since these elements live on your website, you should have no problems tracking the interactions your users have with the social media elements on your site. There are a number of different ways in Omniture* SiteCatalyst to track… read more »
#ACCELERATE Conference Review
Last week I attended the #ACCELERATE conference in San Francisco, California. It was the first type of conference of it’s kind and it was amazing how much they packed into a single day. They promised a “fire hose of learning” and they delivered! The main presenters each had 20 minutes to provide 10 tips on… read more »
Google+ Pages
Finally at long last Google+ has opened up pages that can be used for businesses, brands and a variety of other functions. Naturally I had to open up a page just for Endress|Analytics, LLC as well. Here’s a spiffy little badge you can click on to visit and add my new page to your circles… read more »
Early Google+ Review
I got my invite into Google+ today and I had to try it out to see what the buzz is about. I started by adding one of my favorite YouTubers, Philip DeFranco, to my Following Circle and invited a couple of my real-life friends to try it out with me. Our first impression? It needs… read more »
Why I am Excited About Omniture SiteCatalyst 15 and Social Analytics
At this year’s Omniture Summit they made two exciting product announcements – SiteCatalyst 15 and Social Analytics. I’m personally excited about both of these products and I’d like to share why I’m eagerly anticipating getting to use both of them. SiteCatalyst 15 SiteCatalyst 15 is more than just an upgrade to the SiteCatalyst tool…. read more »
Re-introducing an Old Social Media Technology
I have been using some form of “social media” since the early 1990s. I started back in the day using Usenet and within a few months discovered something called “IRC,” (Internet Relay Chat). I’m not even sure if Usenet is still around (and if so, how to access it – last time I tried I… read more »
Social Networking – Gender and Cultural Differences
I recently came across a blog post discussing “Women’s Business Groups and Social Networking, Are They Better Than Men?” The post makes the assertion that while most business groups are dominated by men, the women’s business groups do a better job at social networking, with a larger presence on Twitter, Facebook and LinkedIn. However the… read more »
Choosing an Analytics Solution – Revisited
I’ve discussed this topic before – how to select the right Web Analytics solution. However since then social media has really taken off and tracking social media and tying it back into the ROI of your various online marketing efforts. With many of the traditional web analytics being slow to take advantage of this area… read more »
Announcing a Partnership with Social Media Pilots
Endress|Analytics LLC is partnering with Social Media Pilots to provide you with a full range of Social Media and Analytics services. About Social Media Pilots Social Media Pilots provides the following social media services: Profile Creation Content Generation Network Building Maintenance of marketing campaigns across Social Media platforms like: Twitter LinkedIn WordPress Facebook YouTube StumbleUpon… read more »
