Choosing an Analytics Solution – Revisited
I’ve discussed this topic before – how to select the right Web Analytics solution. However since then social media has really taken off and tracking social media and tying it back into the ROI of your various online marketing efforts. With many of the traditional web analytics being slow to take advantage of this area… read more »
Announcing a Partnership with Social Media Pilots
Endress|Analytics LLC is partnering with Social Media Pilots to provide you with a full range of Social Media and Analytics services. About Social Media Pilots Social Media Pilots provides the following social media services: Profile Creation Content Generation Network Building Maintenance of marketing campaigns across Social Media platforms like: Twitter LinkedIn WordPress Facebook YouTube StumbleUpon… read more »
Analyzing Virtual Worlds
In the past week I’ve written a lot about a different type of social media – virtual realities and online game environments. While Twitter, Facebook, and LinkedIn are currently the most popular and have a very large subscriber base (Facebook currently with the most at 400 million subscribers to date), the online virtual communities have… read more »
FutureVisions: Virtual Realities Helping the Human Condition
One of the over arching themes in the tracks I attended at the FutureVisions Symposium was how virtual realities and games can be used to improve the human condition. As you saw in the video from my previous entry, game designers are already starting to develop games that could potentially solve real world problems. Eric… read more »
FutureVisions of Social Networking and Virtual Realities
Today I attended the FutureVisions Symposium at Colorado State University (CSU). There were 3 tracks to choose from, but I focused mainly on the Virtual Reality (Gaming)/Social Networking track, since this area is of particular interest to me – both from an analytics perspective, as well as personally. I spend a good portion of each… read more »
Facebook Analytics: Hot or Not?
It seems everyone is talking about tracking Facebook these days – and all the major vendors are getting on the bandwagon to make sure they have offerings for their clients to be able to track Facebook – mainly applications, ads or business / fan pages. With Facebook now starting to surpass Google in traffic, it… read more »
Omniture Summit Review – Day 3
Thursday, March 4 (Day 3) Final day starts all too early. They had gourmet egg “mcmuffins” and plenty of coffee (I needed it). The first session started off with a bang in the general session with Seth Godin (the marketing guru as far as most folks there are concerned). He’s very insightful and entertaining. Bonus… read more »
Omniture Summit 2010 Review – Day 2
Wednesday, March 3 (Day 2) The day started early – breakfast at 7:30am (I didn’t arrive until 8am). I took the time to go visit vendors in the Partner Showcase and get “stamped” (if you get a card stamped from each vendor and turn it in, you have a chance to win prizes – a… read more »
Omniture Summit 2010 in Review
This year’s Omniture Summit is winding to a close as I write this. There is still another evening of parties and skiing tomorrow, but I am heading back home tonight. It’s been a great conference and I am very glad I attended this year. I will recap my experience at this year’s Summit and I… read more »
Omniture Summit: A Preview
I am all geared up to attend the Omniture Summit next week and I can’t wait. This is my favorite event each year. The keynotes are always interesting but for me the breakout sessions are often the most informative – looking at best practice implementations, success stories, and other helpful insights into both the web… read more »
