Being a Tool Agnostic Who Happens to Like Omniture
In order to be a successful independent web analytics consultant, I have to remain tool agnostic. At the end of the day, it doesn’t matter which tool you use, it’s the trends you find, and analysis you make, that counts. I have worked with clients who use Google Analytics, HBX, Unica, Webtrends, and yes even… read more »
My Love/Hate Relationship with Analytics Tool UIs
It is probably fairly clear by now that I am a big fan of SiteCatalyst (part of the Adobe Online Marketing Suite, powered by Omniture). However in my role as a consultant, I do remain tool independent. Through my clients I have been exposed to a variety of other analytics tools including Google Analytics, Webtrends… read more »
Re-introducing an Old Social Media Technology
I have been using some form of “social media” since the early 1990s. I started back in the day using Usenet and within a few months discovered something called “IRC,” (Internet Relay Chat). I’m not even sure if Usenet is still around (and if so, how to access it – last time I tried I… read more »
Project Management Tools
Whether or not you are a freelancer, independent consultant, or full-time employee on an analytics team, we all need help managing our time and projects. The default go-to tools for these are Microsoft Outlook (Calendar/Task List) and Microsoft Project. These are great tools, but a little pricey for the average person – especially if you… read more »
