Usability

#ACCELERATE Conference Review

#ACCELERATE Conference Review

Last week I attended the #ACCELERATE conference in San Francisco, California. It was the first type of conference of it’s kind and it was amazing how much they packed into a single day. They promised a “fire hose of learning” and they delivered! The main presenters each had 20 minutes to provide 10 tips on… read more »

My Love/Hate Relationship with Analytics Tool UIs

My Love/Hate Relationship with Analytics Tool UIs

It is probably fairly clear by now that I am a big fan of SiteCatalyst (part of the Adobe Online Marketing Suite, powered by Omniture). However in my role as a consultant, I do remain tool independent. Through my clients I have been exposed to a variety of other analytics tools including Google Analytics, Webtrends… read more »

Why I don’t do SEO

Why I don’t do SEO

Very often folks who do web analytics also provide SEO services. In fact, most people I meet think that’s exactly what I do. However if you check out my services page you will notice that SEO is not one of my offered services, and I want to explain why. Fundamentally, I believe, the key to… read more »