Analyzing Virtual Worlds
In the past week I’ve written a lot about a different type of social media – virtual realities and online game environments. While Twitter, Facebook, and LinkedIn are currently the most popular and have a very large subscriber base (Facebook currently with the most at 400 million subscribers to date), the online virtual communities have… read more »
Facebook Analytics: Hot or Not?
It seems everyone is talking about tracking Facebook these days – and all the major vendors are getting on the bandwagon to make sure they have offerings for their clients to be able to track Facebook – mainly applications, ads or business / fan pages. With Facebook now starting to surpass Google in traffic, it… read more »
Boulder Digital Works: Innovative Digital Media Curriculum
I just came across this really cool program at the University of Colorado for anyone into Digital Media, creatively named the Boulder Digital Works. The site was designed by Crispin, Porter + Bogusky, that now infamous advertising agency, that has an office in Boulder, Colorado. The program follows a 60 week (just over 1 year)… read more »
Crispin Porter + Bogusky Launch New Site / Social Media Experiment
Yesterday Crispin Porter + Bogusky, the undisputed hottest advertising agency in the US, launched a “beta” of their company web site redesign – beta.cpbgroup.com.The company’s chairman tweeted about it soon after it’s debut and soon Twitter was all a-Buzz with compliments and criticsms (mostly about the silly wig @bogusky is wearing in the intro video)…. read more »
Social Media Marketing
If you have not yet heard of Social Media Marketing, I think you may need to get out a little more often. Web 2.0 is now “old hat” – this is the latest and greatest “buzz” (like it or not!). So exactly what is Social Media Marketing? To quote folks contributing to Wikipedia: Social media… read more »
Tracking Social Media
Social Media has really been taking off the last few years, but it often presents challanges for tracking via traditional web analytics platforms. How do you track which blog post people are reading on your home page? How about tracking how many people are talking about you or your company on Twitter? How often are… read more »
Web 2.0
A lot has been written about Web 2.0 but not everyone quite understands what it is, its implications, or how it can benefit their web site. In simple terms, Web 2.0 leverages web technologies to provide more user interaction on web sites. Another term often used for this is “Social Media”. Successful examples of social… read more »
