Just months after acquiring Coremetrics, IBM also snapped up Unica in a bid to continue to grow their own analytics offerings. This of course after also snatching up SPSS, DataCap, and Sterling Commerce. These acquisitions definitely are making it look like IBM wants to be a force to be reckoned with in the online marketing
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Very often folks who do web analytics also provide SEO services. In fact, most people I meet think that’s exactly what I do. However if you check out my services page you will notice that SEO is not one of my offered services, and I want to explain why. Fundamentally, I believe, the key to
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Whether or not you are a freelancer, independent consultant, or full-time employee on an analytics team, we all need help managing our time and projects. The default go-to tools for these are Microsoft Outlook (Calendar/Task List) and Microsoft Project. These are great tools, but a little pricey for the average person – especially if you
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As the Web Analytics industry continues to grow and become more top-of-mind for executives (the IBM acquisition of Coremetrics will definitely help that), the demand for experienced web analysts will continue to grow as well. Whether you are an analyst, an agency or a company, you need to select the right model that works for
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With today’s announcement of IBM acquiring Coremetrics, and Adobe’s surprising move in 2009 to acquire Omniture, it makes me wonder what’s next? I was discussing the plethora of social media metrics vendors a few weeks ago, and speculating on how quickly that space will start to consolidate, but it didn’t even occur to me that
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One of the best things about being a consultant, in my opinion, is the fact I get to work on both a variety of projects and a variety of aspects within each project as well. I would be bored to death if I ever let myself become a “reporting robot.” I love it when I
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If you are considering a career in Web Analytics, here are some things for you to consider. What’s your Passion? Are you a person who finds statistics fascinating and just can’t get enough data? Do you love the Web and always have ideas on how to make sites better? Can you imagine yourself working with
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I see a lot of articles about privacy – Facebook being the primary “offender” these days for violating its users privacy. A few months ago Germany made headlines by requiring any site using tools like Google Analytics to give users the option to “opt-out” of being tracked. However I always wondered, how many people really
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I’ve discussed this topic before – how to select the right Web Analytics solution. However since then social media has really taken off and tracking social media and tying it back into the ROI of your various online marketing efforts. With many of the traditional web analytics being slow to take advantage of this area
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I spent the last week with my sweetheart, Dave, in Las Vegas. We stayed at the Encore (sister property to the Wynn resort) and generally had a fabulous time. Now Dave enjoys his table games, especially Craps, and was on the casino floor at the Encore almost every night playing. I would sometimes join him
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