Looking Back at 2011, Setting Goals for 2012
A new year has begun and I wanted to do some reflecting on 2011. Personally and professionally speaking, 2011 was a great year for me, and I feel it was a great year for Web Analytics as well. More companies are embracing the concept of making decisions based on data, rather than personal preference, than… read more »
#ACCELERATE Conference Review
Last week I attended the #ACCELERATE conference in San Francisco, California. It was the first type of conference of it’s kind and it was amazing how much they packed into a single day. They promised a “fire hose of learning” and they delivered! The main presenters each had 20 minutes to provide 10 tips on… read more »
Endress|Analytics LLC Celebrates 3-Year Anniversary!
Three years ago today I sat in my home office and received confirmation on the successful launching of my new LLC. At the time I wasn’t sure if I’d have any success, but focusing on building business was better than moping around at home and sending out resumes hoping for a full-time position. It gave me a… read more »
The Benefits of Being Process Oriented in Web Analytics
When it comes to my work, I have always been a very process oriented person. I find that this serves me very well when it comes to Web Analytics projects, especially in the implementation and testing phases. I’m not alone in finding processes helpful to keep all the complex steps in implementing web analytics getting… read more »
Website Owners, Check Your Mobile Stats!
As a tablet computer owner I am finding some sites difficult to use. Not because they use Flash (I have an Android tablet), but because they insist on forcing me to view the “mobile” version of their site. Some sites do offer the option to swithc to their “full” or “desktop” version, but often… read more »
My Love/Hate Relationship with Analytics Tool UIs
It is probably fairly clear by now that I am a big fan of SiteCatalyst (part of the Adobe Online Marketing Suite, powered by Omniture). However in my role as a consultant, I do remain tool independent. Through my clients I have been exposed to a variety of other analytics tools including Google Analytics, Webtrends… read more »
Why I am Excited About Omniture SiteCatalyst 15 and Social Analytics
At this year’s Omniture Summit they made two exciting product announcements – SiteCatalyst 15 and Social Analytics. I’m personally excited about both of these products and I’d like to share why I’m eagerly anticipating getting to use both of them. SiteCatalyst 15 SiteCatalyst 15 is more than just an upgrade to the SiteCatalyst tool…. read more »
My Take on Bounce Rate
Bounce rate may be the most requested (by upper-level executives) metric, along with also being considered one of the most useless metrics in web analytics. If you are unfamiliar with this metric, it’s basically the percentage of people who enter a web site (on any page), and then leave (or bounce) without viewing any other… read more »
Do Not Track – A Sign of the Times
On the heels of the FCC considering a “Do Not Track” list, similar to the “Do Not Call” list, allowing people on the internet to opt-out of being tracked by web sites and online marketers, (not to mention the European Union’s Do Not Track legislation), now both Firefox and Chrome have announced that they will… read more »
2010 Year in Review
Another year has come and nearly gone. Time for reflection on the past and planning for the future. 2010 has been a pretty good year overall, both personally and professionally. I’ve had the opportunity to work with a variety of different clients in the tech, financial and advertising sectors. I’ve had the opportunity to interact… read more »
