Why I am Excited About Omniture SiteCatalyst 15 and Social Analytics
At this year’s Omniture Summit they made two exciting product announcements – SiteCatalyst 15 and Social Analytics. I’m personally excited about both of these products and I’d like to share why I’m eagerly anticipating getting to use both of them. SiteCatalyst 15 SiteCatalyst 15 is more than just an upgrade to the SiteCatalyst tool…. read more »
My Take on Bounce Rate
Bounce rate may be the most requested (by upper-level executives) metric, along with also being considered one of the most useless metrics in web analytics. If you are unfamiliar with this metric, it’s basically the percentage of people who enter a web site (on any page), and then leave (or bounce) without viewing any other… read more »
Do Not Track – A Sign of the Times
On the heels of the FCC considering a “Do Not Track” list, similar to the “Do Not Call” list, allowing people on the internet to opt-out of being tracked by web sites and online marketers, (not to mention the European Union’s Do Not Track legislation), now both Firefox and Chrome have announced that they will… read more »
2010 Year in Review
Another year has come and nearly gone. Time for reflection on the past and planning for the future. 2010 has been a pretty good year overall, both personally and professionally. I’ve had the opportunity to work with a variety of different clients in the tech, financial and advertising sectors. I’ve had the opportunity to interact… read more »
2 Year Anniversary
Today marks the 2nd anniversary of the formation of Endress|Analytics, LLC. When I first started this venture I had no idea where it would lead, but I was optimistic and hopeful. In the 2 years since I struck out independently in the world of Web Analytics I have encountered many interesting and insightful people. Some… read more »
Consulting 101
Today I was interviewed by Jason Thompson, a Senior Analytics Consultant at Numeric Analytics, for his “10 Questions with …” series on his blog EmptyMind. The interview was focused on my life as an independent consultant. One thing I want to add what I already talked about in that interview is the fact that I… read more »
Is Web Analytics Evil?
I’ve been coming across more and more articles that seem to imply that web analytics, and the analysts who do the analytics, is inherently nefarious. They seem to imply that web analysts are no better than peeping toms (at best) or big brother (at worst). Many web analytics advocates, such as the venerable Eric Peterson,… read more »
IBM Becoming an Analytics Juggernaut?
Just months after acquiring Coremetrics, IBM also snapped up Unica in a bid to continue to grow their own analytics offerings. This of course after also snatching up SPSS, DataCap, and Sterling Commerce. These acquisitions definitely are making it look like IBM wants to be a force to be reckoned with in the online marketing… read more »
Why I don’t do SEO
Very often folks who do web analytics also provide SEO services. In fact, most people I meet think that’s exactly what I do. However if you check out my services page you will notice that SEO is not one of my offered services, and I want to explain why. Fundamentally, I believe, the key to… read more »
Project Management Tools
Whether or not you are a freelancer, independent consultant, or full-time employee on an analytics team, we all need help managing our time and projects. The default go-to tools for these are Microsoft Outlook (Calendar/Task List) and Microsoft Project. These are great tools, but a little pricey for the average person – especially if you… read more »
