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Analytics

Web Analytics Industry Consolidation

Web Analytics Industry Consolidation

By Gabriele on June 15, 2010

With today’s announcement of IBM acquiring Coremetrics, and Adobe’s surprising move in 2009 to acquire Omniture, it makes me wonder what’s next? I was discussing the plethora of social media metrics vendors a few weeks ago, and speculating on how quickly that space will start to consolidate, but it didn’t even occur to me that… read more »

Posted in Analytics, Web Analytics | Tagged Analytics, Web Analytics | 4 Responses

Casino Analytics

Casino Analytics

By Gabriele on April 24, 2010

I spent the last week with my sweetheart, Dave, in Las Vegas. We stayed at the Encore (sister property to the Wynn resort) and generally had a fabulous time. Now Dave enjoys his table games, especially Craps, and was on the casino floor at the Encore almost every night playing. I would sometimes join him… read more »

Posted in Analytics, Web Analytics | Tagged Analytics | 3 Responses

Open Source Analytics

By Gabriele on February 3, 2009

I recently discovered a cool little analytics program called Piwik. It claims to be an open-source alternative to Google Analytics, and so I decided to try it out. I installed a copy of it on both my professional site (here at endress-analytics.com) and on my personal blog site (gabsplace.com). Installation was pretty easy, keeping in… read more »

Posted in Web Analytics | Tagged Analytics, Open Source, Web Analytics | Leave a response

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Looking Back at 2011, Setting Goals for 2012

Looking Back at 2011, Setting Goals for 2012

By Gabriele on January 1, 2012

A new year has begun and I wanted to do some reflecting on 2011. Personally and professionally speaking, 2011 was a great year for me, and I feel it was a great year for Web Analytics as well. More companies are embracing the concept of making decisions based on data, rather than personal preference, than… read more »

Category: Analytics, Consulting, Digital Measurement, Endress|Analytics, Mobile Analytics, Social Media, Web Analytics

How to Track Social Media Interactions with Omniture SiteCatalyst

How to Track Social Media Interactions with Omniture SiteCatalyst

By Gabriele on December 12, 2011

Many sites these days incorporate social media elements – ways to like, tweet, digg – their content. Since these elements live on your website, you should have no problems tracking the interactions your users have with the social media elements on your site. There are a number of different ways in Omniture* SiteCatalyst to track… read more »

Category: Analytics, Social Media, Social Media Marketing, Social Media Metrics

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