If you are an Omniture customer, or thinking of becoming one in the future. the Omniture Industry Insights blogs are a must read. They cover a wide range of industry topics from marketing integration to web 2.0. The blogs are written from an Omniture slant and WebTrends, Coremetrics and Google Analytics customers may not get… read more »
A new year has begun and I wanted to do some reflecting on 2011. Personally and professionally speaking, 2011 was a great year for me, and I feel it was a great year for Web Analytics as well. More companies are embracing the concept of making decisions based on data, rather than personal preference, than… read more »
Many sites these days incorporate social media elements – ways to like, tweet, digg – their content. Since these elements live on your website, you should have no problems tracking the interactions your users have with the social media elements on your site. There are a number of different ways in Omniture* SiteCatalyst to track… read more »
