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Online Marketing

Announcing a Partnership with Social Media Pilots

Announcing a Partnership with Social Media Pilots

By Gabriele on April 17, 2010

Endress|Analytics LLC is partnering with Social Media Pilots to provide you with a full range of Social Media and Analytics services. About Social Media Pilots Social Media Pilots provides the following social media services: Profile Creation Content Generation Network Building Maintenance of marketing campaigns across Social Media platforms like: Twitter LinkedIn WordPress Facebook YouTube StumbleUpon… read more »

Posted in Endress|Analytics, Social Media, Social Media Marketing, Web Analytics | Tagged Online Marketing, Social Analytics, Social Media, Social Media Marketing, Social Media Metrics, Tracking Social Media | Leave a response

Omniture Summit Review – Day 3

By Gabriele on March 9, 2010

Thursday, March 4 (Day 3) Final day starts all too early. They had gourmet egg “mcmuffins” and plenty of coffee (I needed it). The first session started off with a bang in the general session with Seth Godin (the marketing guru as far as most folks there are concerned). He’s very insightful and entertaining. Bonus… read more »

Posted in Online Marketing, Social Media, Social Media Marketing, Web Analytics | Tagged Omniture, Online Marketing, Social Media Marketing, Web Analytics | Leave a response

Omniture Summit 2010 Review – Day 2

By Gabriele on March 6, 2010

Wednesday, March 3 (Day 2) The day started early – breakfast at 7:30am (I didn’t arrive until 8am). I took the time to go visit vendors in the Partner Showcase and get “stamped” (if you get a card stamped from each vendor and turn it in, you have a chance to win prizes – a… read more »

Posted in Online Marketing, Social Media, Social Media Marketing, Web Analytics | Tagged Omniture, Online Marketing, Social Media Marketing, Web Analytics | Leave a response

Keynote Session in the Grand Ballroom

Omniture Summit 2010 in Review

By Gabriele on March 6, 2010

This year’s Omniture Summit is winding to a close as I write this. There is still another evening of parties and skiing tomorrow, but I am heading back home tonight. It’s been a great conference and I am very glad I attended this year. I will recap my experience at this year’s Summit and I… read more »

Posted in Online Marketing, Social Media, Social Media Marketing, Web Analytics | Tagged Omniture, Omniture Summit, Online Marketing, Social Media Marketing, Web Analytics | Leave a response

Boulder Digital Works: Innovative Digital Media Curriculum

By Gabriele on July 1, 2009

I just came across this really cool program at the University of Colorado for anyone into Digital Media, creatively named the Boulder Digital Works. The site was designed by Crispin, Porter + Bogusky, that now infamous advertising agency, that has an office in Boulder, Colorado. The program follows a 60 week (just over 1 year)… read more »

Posted in Online Marketing, Recommendations, Social Media Marketing, Web 2.0 | Tagged Online Marketing, Social Media Marketing, Web 2.0 | 1 Response

Tweets of @bogusky in the past 48 hours

Crispin Porter + Bogusky Launch New Site / Social Media Experiment

By Gabriele on July 1, 2009

Yesterday Crispin Porter + Bogusky, the undisputed hottest advertising agency in the US, launched a “beta” of their company web site redesign – beta.cpbgroup.com.The company’s chairman tweeted about it soon after it’s debut and soon Twitter was all a-Buzz with compliments and criticsms (mostly about the silly wig @bogusky is wearing in the intro video)…. read more »

Posted in Online Marketing, SEO, Social Media Marketing, Web 2.0 | Tagged Online Marketing, Social Media Marketing, Web 2.0 | Leave a response

Upcoming Web Analytics and Online Marketing Events

By Gabriele on January 10, 2009

Upcoming in the next quarter are a number of excellent professional events that anyone in Online Marketing would benefit from attending. I am listing the ones I recommend here as a service to anyone who regularly follows my blog: February 17 – 20: Omniture Summit (Salt Lake City, Utah) Annual users conference – if you… read more »

Posted in Online Marketing, Web Analytics | Tagged Online Marketing, Web Analytics | Leave a response

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Looking Back at 2011, Setting Goals for 2012

Looking Back at 2011, Setting Goals for 2012

By Gabriele on January 1, 2012

A new year has begun and I wanted to do some reflecting on 2011. Personally and professionally speaking, 2011 was a great year for me, and I feel it was a great year for Web Analytics as well. More companies are embracing the concept of making decisions based on data, rather than personal preference, than… read more »

Category: Analytics, Consulting, Digital Measurement, Endress|Analytics, Mobile Analytics, Social Media, Web Analytics

How to Track Social Media Interactions with Omniture SiteCatalyst

How to Track Social Media Interactions with Omniture SiteCatalyst

By Gabriele on December 12, 2011

Many sites these days incorporate social media elements – ways to like, tweet, digg – their content. Since these elements live on your website, you should have no problems tracking the interactions your users have with the social media elements on your site. There are a number of different ways in Omniture* SiteCatalyst to track… read more »

Category: Analytics, Social Media, Social Media Marketing, Social Media Metrics

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