I see a lot of articles about privacy – Facebook being the primary “offender” these days for violating its users privacy. A few months ago Germany made headlines by requiring any site using tools like Google Analytics to give users the option to “opt-out” of being tracked. However I always wondered, how many people really… read more »
A new year has begun and I wanted to do some reflecting on 2011. Personally and professionally speaking, 2011 was a great year for me, and I feel it was a great year for Web Analytics as well. More companies are embracing the concept of making decisions based on data, rather than personal preference, than… read more »
Many sites these days incorporate social media elements – ways to like, tweet, digg – their content. Since these elements live on your website, you should have no problems tracking the interactions your users have with the social media elements on your site. There are a number of different ways in Omniture* SiteCatalyst to track… read more »
