Web Analytics Industry Consolidation
With today’s announcement of IBM acquiring Coremetrics, and Adobe’s surprising move in 2009 to acquire Omniture, it makes me wonder what’s next? I was discussing the plethora of social media metrics vendors a few weeks ago, and speculating on how quickly that space will start to consolidate, but it didn’t even occur to me that… read more »
Omniture Summit Review – Day 3
Thursday, March 4 (Day 3) Final day starts all too early. They had gourmet egg “mcmuffins” and plenty of coffee (I needed it). The first session started off with a bang in the general session with Seth Godin (the marketing guru as far as most folks there are concerned). He’s very insightful and entertaining. Bonus… read more »
Omniture Summit 2010 Review – Day 2
Wednesday, March 3 (Day 2) The day started early – breakfast at 7:30am (I didn’t arrive until 8am). I took the time to go visit vendors in the Partner Showcase and get “stamped” (if you get a card stamped from each vendor and turn it in, you have a chance to win prizes – a… read more »
Omniture Summit 2010 in Review
This year’s Omniture Summit is winding to a close as I write this. There is still another evening of parties and skiing tomorrow, but I am heading back home tonight. It’s been a great conference and I am very glad I attended this year. I will recap my experience at this year’s Summit and I… read more »
Web Analytics Presentation
Tonight I presented on the topic of Web Analytics at the Fort Collins Internet Professionals (FCIP) “meetup”, along with Laurie Macomber (Blue Skies Marketing) and Cecily Crout (CCSEO), who presented more in-depth on Google Analytics. The meetup was very well attended (dare I say, standing room only!). I also feel our presentations were well received… read more »
Web Analytics and Social Media in 2009
I ran across an interesting blog article at Social Media Today titled “7 Social Media and Web Analytics Predictions for 2009“. I’d like to take a look back at 2009 and see if they got them right or not. Prediction 1: Continued Growth of Social Networking Via Facebook Connect Facebook connect certainly has had continued… read more »
CMS Integration
For any site that has more than a few pages, it’s most likely using some sort of Content Management System (CMS). The CMS options available today range from the very simple (online “page builders” provided by web hosting companies) to the very complex (enterprise class CMS like Interwoven TeamSite). Somewhere in the middle lie the… read more »
Cyber-Monday: What Does it Mean for Web Analytics?
Cyber-Monday is once again upon us, apparently bigger and better than ever. Consumers are flocking to online stores for purchases this year, with some retailers expecting as much as a 3% increase in online sales – this despite the expected overall 1% drop in sales overall this holiday season. This is an ideal time for… read more »
Web Analytics: Deep in the Genome of E-Commerce
Fabulous article from by Andrew Edwards discussing how genetically intertwined e-commerce is with web analytics – and in fact probably wouldn’t exist in it’s current form with out it. “E-commerce could not have evolved into the potent force it is today without one crucial characteristic: measurability. Web analytics changed the game for advertisers, and advances… read more »
CNBC Interview with Omniture CEO Josh James
Josh James discusses the acquisition of Omniture by Adobe Systems, Inc., and being selected by Fortune Magazine as a part of their “40 under 40″ list, which features some of the hottest rising stars in business.
