CNBC Interview with Omniture CEO Josh James
Josh James discusses the acquisition of Omniture by Adobe Systems, Inc., and being selected by Fortune Magazine as a part of their “40 under 40″ list, which features some of the hottest rising stars in business.
Web Analytics in a Global Community
Generally when I think of the Web Analytics community I think of folks in the US, Canada and Europe. However there is an entire global community on the internet and naturally folks in many regions of the world are going to also have a need to understand and analyze the traffic trends on their web… read more »
The Rise of Web Analytics
Doing some research using Google Insights over the weekend I found some very encouraging trends. There has been a very steady increase in search interest in both “web analytics” and “SEO” since 2004. This means not only is there an increase in awareness in these fields, but I would go so far as to say… read more »
The Value of Web Analytics in a Bad Economy
This past year the economy went from bad to worse, and is only now starting to show some signs of recovery. How has that affected the field of Web Analytics? According a poll Corey Prohens did in 2008 (Web Analytics in a Recession, July 3, 2008), as the recession was just starting to hit, most… read more »
To Err is Human …
Let’s face it – everyone makes mistakes. There isn’t a person on this planet that is completely perfect (and if you think you are, you’ve got another think coming …). So what to do, when you make a mistake – especially when it comes to your analytics reports? You can try some creative explaining when… read more »
Lack of Data
The site’s been tagged for all possible analytics tracking. Overall the site appears to be a success with high traffic volumes. As an analyst you’re asked to pull reports, look at the trends, and answer one all-important question: why? Why is the traffic as high as it is? Why are some sections getting more traffic… read more »
Bounce Rate Bouncers
It seems to me that organizations grade both their web site performance, and their analysts performance, based upon the bounce rate of their web site. How did this single metric become so overwhelmingly the primary indicator of a site’s performance? The biggest problem I see with this metric is that without putting it into context,… read more »
Does your Organization need a Full-Time Analyst?
Over the years as my career has developed I’ve watched as the organizations I’ve worked for make both brilliant and utterly stupid decisions. When my former employers first made the decision to purchase Omniture SiteCatalyst in 2005 the one piece of advice Omniture kept reiterating was “hire a full-time analyst”. In one of their utterly… read more »
Reporting Frequency
How often should you be reporting web metrics analysis to your clients? How much insight can you gain from daily reports? If its a new site launch, or some big campaign push perhaps you can gain some insights. However a daily report is more or less just interesting information for the curious. So the next… read more »
Summer Holiday Slump
Interesting phenomenon that happens every year, like clockwork, but it can still cause clients consternation – the slump in web site traffic that happens every Summer, especially around the Independance day holiday. Now this phenomenon is probably most true for sites that get their majority of traffic from the US, although there are other summer… read more »
